Our oceans are vital to our well being, providing many daily essentials including income, food and medications to hundreds of millions of people. Goods and services from our oceans generate over $2.5 billion per year. The plastics found in our oceans today, however, often contain toxic chemicals that while slow to degrade frequently break into small particles that are ingested by the marine life. Two-thirds of our fish today test positive for plastic. Our oceans are catastrophically being affected with many marine species facing extinction.

From a global perspective, if we continue business as usual, by 2025 the amount of plastic discarded will surpass 220 million tons annually and possibly may have more plastic than fish in the ocean. The “Great Pacific Garbage Patch” is the size of Texas in the U.S.A and growing. Recent scientific discovery in the manufacture and use of commercially viable, environmentally friendly materials has offered consumers a replacement for plastics. We believe the opportunity to change both industry and consumer behavior in our own backyard – South Florida – will be successful and will lead to the adoption of similar awareness campaigns nationwide and subsequently global.


  • Each year 8 million tons of plastic travels from inland areas into the deep oceans.

  • Cumulative impact to the oceans will equal 155 million metric tons of plastic by 2025.

  • By 2050, less than 40 years from today, plastic in the ocean will exceed the fish, by weight.

  • Over the last ten years we have produced more plastic than during the whole of the last century.

  • Americans throw away over 2.5 million plastic bottles every hour.

  • Americans throw away over 25 billion styrofoam (polystyrene plastic) cups each year.

  • Less than 25% of the plastic produced in the US is recycled.

  • New technologies offer replacements for plastics that are compostable, recyclable, renewably sourced and degradable.